DIGITAL MARKETING | CASE STUDY - SAMRAT TAYADE

HEllO ! Freinds ,

Today's 21st century the day by day technology increases rapidly. The Entering of mobile computer devices as well as social media is the one of the great achievement for human kind.so the todays topic is Digital Marketing.

DEFINITION: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Importance of Digital Marketing 

• In 2019 the number of mobile phone users is forecast to reach 4.68 billion.
• Easy to publish advertisement.
• customer involvement.
• Customer satisfaction.
• Low Cost.
• Effective marketing.

Types of Digital Marketing

Search engine optimization (SEO)

Search engine marketing (SEM)

Social media marketing (SMM)

Content marketing

Email marketing

Online advertising

Landing page marketing

Smartphone marketing

Affiliate marketing

Viral marketing

Important concepts

SEO-

SEO is Search Engine Optimization where Search engines work for Rank Your content.

There are two type of optimization first is organic that give result by search engines Algorithm and Second is Paid Rank  where we can Pay for show our content on top.

the popular content is rank first . the rank is depends on some criteria.

BLOGGING-

Blogging is the platform where you can give your works update.content is the main role here.

now days video blogging also popular.

Instagram , twitter are the short blogging tool.

Blogger , wordpress etc provide blogging platform.

Social Media Management-

Facebook , Instagram , twitter etc require some regular update towards followers.

also content should be engaging towards people.regular upload posts .

Google Analytics -

google is giant in digital marketing , ad sense , ad mob etc google product provide keyword analytics to rank your content. google analytics gives real time data about followers of website.
Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
you can Learn analytics with free online courses.

Content Writing-
A website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website's SEO . Keywords and related audience content is very important.

*Latest News About Google plus -
Google is shutting down Google+ .



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